I have such respect for Entrepreneurs. I am in constant awe and wonder at what we, as a tribe, achieve against all odds and even more so in today’s unpredictable environment. Like everyone, entrepreneurs have important choices to make: crawl under a rock and pray that their ideas, savings, strategy, business efforts and dreams stay safe until “this” is all over, or don their Entrepreneur-armour: something only true Entrepreneurs understand. And if you’re an entrepreneur who has never owned one, here’s yours: an imaginary full-metal body-suit (give it a colour if that makes it more powerful) that keeps you brave , strong and resilient when everything is uncertain and others are choosing to crumble. This week I chatted to one of these warriors: Lisa Aspeling of Anago Marketing. She invited me to be on HER weekly Womentrepeneur Wednesday Show on IGTV in my capacity as a Life & Business coach. She asked that I offer 5 punchy take-outs to our audience. In 18 years of running a successful business in a volatile industry I had way more than five. But in truth a lot of them could be offered by any business coach with common sense:
- Cash Flow is King, Queen and Princess.
- Take advice but trust your instinct.
- Listen. Really listen.
- Have a strategy and stick to it.
- IP and global opportunity are what excites investors.